The Automotive Service Association of Michigan has been assisting automotive repair facilities in Michigan since 1934 and has always been here to assist you in your business.  Our member benefits and programs have been developed with you in mind, "Working for you so you can stay working!" We deal with reality, technology and the global economy; we don’t “sugar coat and make you feel good” we empathize and help move you forward.

We understand the importance of "ROI" and as a member, so not only will you benefit from our many programs offered to you right here in Michigan, but you will also have access to the many benefits from our National office. If you would like more information about these programs, please contact the ASA Michigan office at 517-484-2950517-484-2950 or Monday thru Friday, 8:30 am to 4:30 pm (Eastern Time Zone) except holidays.


VIRTUAL LIBRARY - ASA Michigan has developed a unique "virtual library" exclusive to ASA Michigan Members.  Our library contains various topics from management to technical to regulatory to much more, available to the members 24 hours a day / 365 days a year for your convenience. For more information, contact Ray Fisher,


ONLINE WEBINARS - ASA Michigan provides webinars at least twice a month on Wednesdays at 10:00 a.m. that are usually free to the automotive repair industry and last about 45 minutes. Get the training and information you need without the expense or loss of time required to travel. Most of these webinars are recorded and made available to ASA Michigan Members in the virtual library.  To be added to our distribution list or for more information email


ASA MICHIGAN MEMBER FORUM – ASA Michigan members will be able to share “best practices”, have access to our document library, to our virtual library, industry links, discussion groups and much more – access 24 hours a day, 365 days a year for your convenience.


BUSINESS & HEALTH INSURANCE – ASA Michigan provides all types of business insurance through Federated Insurance which includes, health insurance, workman’s comp., garage liability, disability insurance and much more. In addition, one carrier offers a complete safety program to its policyholders. For more information CLICK HERE TO FIND YOUR FEDERATED INSURANCE REPRESENTATIVE


AFTERMARKET DISCOUNT COUPONS – We appreciate the support provided by our aftermarket parts suppliers who every year offer the ASA Michigan membership discounted coupons towards their purchases at time of renewal. Our vendor list includes: Micro Platers, Mid-Michigan Body Parts and Sherman & Associates. For more information please contact Ray Fisher,


KEYSTONE DENTAL & VISION PLAN - ASA has developed a great dental and vision program available to ASA Members.  Whether you have 1 or 1,000 employees, coverage is available at a great rate! Click here for the brochure


EVENT DISCOUNTS – Every event that is provided by ASA Michigan provides discounted pricing to its membership exclusively. These items include some of our webinars, our ASA Michigan Annual Golf Outing, Annual NACE/CARS Expo, and much more.


AUTOZONE REBATE PROGRAM – Do you order parts from AutoZone? As an ASA Michigan member you can get rebates on your parts purchases. To learn more about this program please call our National office at 817-514-29001-800-272-7467 and ask for member benefits.


ALLDATA MECHANICAL & COLLISION PROGRAM DISCOUNTS – You can save money off of these programs just by being an ASA Michigan member. To confirm you are receiving your ASA discount, call Joan at our ASA National office, 817-514-2900800-272-7467


ASA MARKETPLACE – ASA Marketplace provides discounts and other opportunities for you and your business. If you would like to search what is available CLICK HERE.

            ASA MEMBERS:      USERNAME: Email that ASA National has on file

                                                PASSWORD: asa (Lowercase letters, and it can be changed)


            GUESTS*:                  USERNAME: guest

                                                PASSWORD: asa (Lowercase letters)


*-NOTE: Guests will not be able to make any purchases, just be able to visit


NEWS ALERTS– From time to time ASA Michigan may get special alerts, press releases or other pertinent information – we get this information out to our members (and often the automotive repair industry) as soon as possible.


LEGISLATIVE ISSUES – ASA Michigan has represented the automotive repair industry and continues to do so in Lansing. Though often unseen and somewhat a thankless job, we have had very successful dialogue with Senators, State Representatives and various governmental departments, while assisting repair facilities through compliance or even sometimes seeking understanding from a business perspective with the various government agencies. As mentioned, though unseen, there have been many instances where ASA Michigan has had relationships that helped the repair facility owner. In addition, ASA National has its own lobbyist watching out for the automotive business sector and some of their efforts can be seen by clicking here.


WEB BASED MARKETING – Does your website and online marketing bring you new customers?  Did you know that the average repair order of customers that came form the internet is higher than any other source?  There are ten top things that your shop needs for online marketing success.  Click here to get your free marketing analysis and see what opportunities are available to you!